VS Therapeutics

Empowering Change in Appearance Medicine

VS Therapeutics is a bold cosmetic clinic dedicated to creating natural results that smooth, hydrate, and support healthy skin.

With years of nursing experience, Victoria transitioned into appearance medicine, seeking a visual identity and website that not only reflected her future goals but also remained true to her unique vision.

For the brand, we chose purple as the hero colour, reflecting Victoria’s favourite colour and her purple scrubs, while also tapping into the association between purple and the nursing profession. Complementary secondary colours—navy blue and grey—were selected to offer versatility and a professional edge. The font choice celebrates the notion of a prescription script, adding a personalised touch to the brand.

The website, built using Squarespace, was designed to be a user-friendly and attractive website that showcases key information on cosmetic treatments while making booking simple and intuitive. The site features clear navigation, concise treatment details, and seamless integration of the brand’s purple, navy blue, and grey palette, creating a cohesive and professional online presence.