That’s It emerged as a boutique skincare brand with global aspirations, crafted by the dynamic duo Vanessa and Ben Dickie.
Leveraging their backgrounds in dairy farming and adventure, they aim to revolutionize natural skincare while showcasing New Zealand’s unique ingredient, Mānuka. The Mānuka used across That’s It product range is cultivated on their dairy farm in South Taranaki.
Ben and Vanessa entrusted Strategy Collective with the task of developing a strategic marketing plan, naming, and brand identity creation for products and packaging, as well as website development.
The outcome? An exceptional skincare brand tailored for the naturally adventurous.