Strategy Collective is proud to be a founding partner of New Plymouth Partners.
This partnership comprises business leaders, entrepreneurs, iwi, and community leaders. Drawn to the power of a unified vision to collaborate and create bold initiatives for New Plymouth and the community, 33 major companies, organizations, and visionary individuals, including Strategy Collective, are already committed to the city of New Plymouth as members.
Strategy Collective was engaged to create the launch video—a unique portrayal of New Plymouth and the individuals behind this unified vision. This video serves as the centerpiece of the website and marks the launch to the partner group.
Working closely, Strategy Collective developed a script and storyboard reflective of the collective purpose driving this partnership. Managing the entire video production process in-house, from scriptwriting and talent selection to location scouting, production planning, directing, filming, and post-production editing, Strategy Collective ensured a cohesive and compelling narrative.
The video resonated strongly with the target audience, showcasing some of the founding partners who contribute to the greatness of this city.