Background
Jo and Dave had a dream to create a New Zealand made, distilled and bottled Gin, using quality, locally sourced ingredients. Strategy Collective were engaged to help Jo and Dave to get their idea off the ground and become a world class product.
From the early days of financial and strategic planning, long nights taste-testing the products, to choosing the bottles and creating the identity for the goddess Juno, we have enjoyed being part of the journey.
Juno is a goddess amongst gins, her heavenly flavour gives you a taste of another world. Influenced by art and culture, Juno is well acquainted with the finer things in life. Beneath Juno’s sophisticated appearance she is magical and mysterious, an enchanting gin who likes to turn an ordinary occasion into something special.
Juno is perched at the top of the bottle like the goddess she is. Her gin trickles down from the heavens to the tree tops and all the way down to the roots in the earth.
