Provenance.

Provenance at Queenstown Airport approached us to bring their vision to life—a café and bar inspired by a New York deli, with a strong local focus celebrating Otago’s finest produce. Our brief was to create a brand that conveyed their unique style, develop a user-friendly website, and support everything from fit-out to menus and signage.

Our team collaborated closely with Provenance to build a cohesive brand that reflected their modern deli-inspired approach. We designed a clean, intuitive website that highlights their offerings and makes it easy for travelers to explore the menu and learn more about the café’s philosophy. In addition to the digital experience, we worked on the physical space, designing menus, signage, and supporting the fit-out to match Provenance’s welcoming and fresh atmosphere.

The outcome is a sleek, easy-to-navigate website that perfectly complements Provenance’s stunning restaurant space under the Remarkables. The brand reflects the café’s New York deli inspiration while staying true to Otago’s local roots. We continue to support Provenance with branding, advertising, social media, and content, helping them share their story with travelers and locals alike.